Working in collaboration with public, private, and third-sector organisations, they're on a mission to accelerate positive change and build a future where people, places, and the planet are supported to thrive.
TPXimpact and LocalGov Drupal
We believe in the importance of the ‘collaborative commons’ to help share best practice and recommend LGD to councils wherever it is relevant and can benefit them, and we work with them to adopt and implement it in the best way possible.
LGD helps local authorities achieve economies of scale and challenge each other to optimise service patterns and share best practice. TPXimpact is a design-led transformation consultancy that can help councils adopt LGD and ensure that their new front-end is part of a well-structured and well-integrated operating model that delivers the best outcomes for people.
Case Study: TPXimpact and Royal Museums Greenwich
Building an exciting, unified online experience at Royal Museums Greenwich
Consisting of the Royal Observatory, the Cutty Sark, National Maritime Museum, and the Queen’s House, Royal Museums Greenwich (RMG) boasts some of the UK's most iconic tourist attractions.
Devoted to enriching people’s understanding of the sea, the exploration of space, and Britain's role in world history, RMG attracts millions of domestic and international visitors each year.
Challenge
Royal Museums Greenwich (RMG) had multiple interconnected sites on their CMS platform, preventing them from maintaining their website efficiently and providing an un-intuitive user experience.
As the Drupal 7 end-of-life approached in November 2022, this was the perfect opportunity for RMG to update its CMS and reimagine its digital offer.
They needed to connect a vast selection of isolated content pieces as well as integrate collections, libraries and archives into a single cohesive website that would:
- Inspire people to visit
- Get visitors to explore and engage with collections, stories and topics
- Grow income generation
- Be flexible and sustainable
Solution
As Drupal specialists with vast experience and proven success bringing large museum groups and collections online, TPXimpact was commissioned to undertake the RMG site development project.
We carried out a series of discovery workshops, user surveys and interviews to define the following four design objectives:
- Clear offer, site structure and information
- Reflect the epic adventures and spark curiosity
- Integrate stories, visitors and objects
- Create editorial flexibility and visible diversity
From this, we created the overall proposition "Excite and Inspire" for RMG, with a design direction that would be bold yet friendly, dynamic yet clear.
The new design brings the website back in line with RMG's brand. Where the old site used a safe but unexciting white background, our design team adopted the "dark battleship" theme used by RMG offline as the backdrop for stunning visual imagery. In reference to the Prime Meridian of the World, the home of Greenwich Mean Time (GMT) at the Royal Observatory Greenwich, we also used a vertical line to bind together the different elements on the page.
In the second release, RMG launched its new online collection. Previously, separate collection, archive, and library sites were integrated into the main site with a simplified filtering, search, and browsing experience, giving researchers and members of the general public access to the museum's extensive resources.
Impact
E-commerce conversion rates on the RMG website increased by more than 20%
Other numbers were also positive:
- Newsletter sign-ups increased by 100% in the first two weeks
- Bounce rates, session duration, and pages/session all improved between 3% – 5%
Importantly, the improved CMS enables editorial teams to create and edit pages easily. This has allowed RMG to move to a multi-user approach, with pages being produced and published without running through a centralised team.
Other council projects
We work with various councils, including South Yorkshire Mayoral Combined Authority, Oxford City Council, Southend-on-Sea Borough Council, Hackney Council, and Essex County Council.